Google My Business is a platform that every business should be leveraging.
The platform is free, powerful and has given businesses the opportunity to manage enhanced listings for almost 10 years now. But there are still thousands of people who don’t know how to utilize this service or even that they have one. We can help you with that!
Your Google My Business profile is your online presence on the internet - just like any website you visit or any social media profile you’ve created. It needs to be up-to-date, accurate and engaging so it will attract the right customers at the right time. Optimizing your GMB listing won’t drive new traffic directly but once optimized it will make other things (like SEO) more effective by building trust with search engines like Google & Bing.
Getting Started with GMB Optimization
Step 1 - Claim your Google My Business Listing
To get started, you will need to claim your Google My Business listing. Most local businesses already have a listing but some Fortune 500 companies haven’t claimed theirs yet. To claim your business, please visit www.google.com/business and sign in with your Gmail or Google account (if you don’t have one yet we can help you set it up). From here click on the “Manage this page” button and follow these steps:
Step 2 - Complete Your Local Business Information
After you’ve claimed your Google My Business Listing, it will be time to fill out your Local Business Information. Make sure you don’t skip anything because all the information that’s filled in here is what will be shown on top of Google Search Results.
Step 3 - Add Photos & Videos to Your GMB Profile
Photos and videos are a great way to engage customers and will help show up better in search results. It’s important that you add high-quality images that represent your brand or business. You should also consider adding written content to further enhance your ranking (especially if you want something like YouTube views).
Step 4 - Optimizing Your Listing for Better Rankings
Search engines like Google scan every listing on their platform for certain attributes in order to determine if it’s a business or not. If your listing has these attributes, then it will show up in search results when someone is looking for that type of business. If you don’t have the right information filled out, then customers searching for your kind of business might never find you!
Contact Us!
We can help you claim, fill out and optimize your Google My Business listing. We can also make sure it’s consistent with the rest of your digital assets (like social media & website) to maximize your online presence and get more customers in through the door!
If you’ve got additional questions or would like a quote for our GMB Optimization services, please give us a call or send us an email using our contact form.